Truck is one of the long-established and solid independent small festivals located in Oxfordshire. Cutting-edge, family friendly, surrounded by music and an outdoor feeling of community, every year the two-day event takes an electric list of musicians to the South East England’s county.
Since 1998, the Truck Festival has been a real motivation to fill the month of July in Oxfordshire with musical updates and an unusually cohesive meeting of those who are keen on discovering more and more of what has been done in the industry.
Reinventing itself as it goes along the way, Truck Festival was founded in 1998 upon the principle of fighting mainstream events like Glastonbury and so many others whose programmes have become way too predictable and commercial. It was created by the Bennett family and usually it is held in July. With later development of its magnitude, the Truck Fest originated the Truck Records label.
The annual numbers of attendances have grown and a larger community started to form around the cultural happening but the truth is people find it charming that Truck can be regarded as a sort of small-scale version of bigger festivals, with a similar layout and facilities but with a more manageable structure.
Still, the Oxfordshire’s event has walked forward and has earned recognition from many entities and people from the music biz. It was the winner of Best Festival at the Indy Festival Awards of 2008 and was also nominated for Best Small Festival and Best Grass Roots Festival at the 2013 edition of UK Festival Awards.
Bands like The Cribs, Roots Manuva, White Lies, Los Campesinos!, Jaguar Skills and Blood Red Shoes will be the callers for this year’s edition. Expectations are higher than ever. “Everyone from bands to people in the crowd is saying that Truck is back to what it should be; full of friendly people, enjoying life. We’ve had glorious weather, a real eclectic mix of music and a great crowd! It really could not have been better,” has said Visit Oxfordshire’s website about a previous edition.