No one has the formula to make a successful music event. However, there are some critical factors in the equation that you must know and control. It’s really easy to imagine how things are amazing when everything goes well. People celebrating, great reviews and sponsors with a pen in hand to sign a new contract. But, how if the event goes out of control? Which things can screw you up?

No matter what happens backstage, it is the audience’s perception that will determine how successful you have been. So let’s have a look to the 3 critical factors that will ensure positive reviews to your events, on site and on the social media.

1. Confort
When people wait too much for something, when people get tired and bored: they complain. That’s why long queues for the ticket office, the bar or the toilet, give the audiences a perception of bad service. This is event more painful when it’s difficult to find a nice place to sit and chat. Give your audiences comfy events!

Tips: Make an accurate assessment of needs. Be prepared to open more ticket offices, have more open bars or available toilets. Increase your staff if needed. Give people some water and assistance while waiting. Create nice resting areas where people can chat and have some fun together.

2. Keep People Informed
What is worse than wait? Wait for nothing. When people wait and are not satisfied at the end, they complain. That’s what happens when you run out of stock at the bar, some special tickets are not available anymore or you don’t accept credit cards as a payment method. You need to manage people expectations. They must know that they will wait for nothing before they go for it.

Tips: Make sure that people know why they are waiting. Ask your staff to talk with people. Print some papers with that information.

3. Technical Quality
It is a concert. Sound, light and video quality are essentials. Your audience wants to have a great experience; it is probably a moment for a lifetime – you never know.On the other hand, artists and crew will not be happy with the dubious quality equipment, especially if you are not meeting the technical requirements agreed. Your reputation will get
compromised. If you are a venue manager, with regular concerts, your customers will probably give up
after a couple of bad experiences.

Tips: Make a good evaluation of the equipment you need, according to the artist’s technical requirements and the characteristics of the venue – for example, area and audience estimates.